Adventist team garners PR honors

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Lisa Parro (left) senior public relations specialist, and Julie Busch, regional director of public relations, won two awards from the Illinois Society for Healthcare Marketing and Public Relations.

Updated: February 24, 2012 12:47PM

Adventist Midwest Health’s public relations team won two Pinnacle Awards from the Illinois Society for Healthcare Marketing and Public Relations at the organization’s annual conference.

The awards are the highest honors bestowed by the society, an organization dedicated to the advancement of health-care marketing and communications professionals.

The team, which includes regional director Julie Busch and senior public relations specialist Lisa Parro, is based in Hinsdale.

“Communicating our organization’s mission, values and progress is a daunting task, but our public relations department does exactly that clearly, strategically and cost-effectively,” said David L. Crane, president and chief executive officer of Adventist Midwest Health. “We are no longer content being known as the best-kept secret in town; we are proud to share the stories of how we are extending the healing ministry of Christ in our community every day.”

The team was recognized with:

Award of Merit, Writing Project: The Miracle of Chelsey. Baby Chelsey was born at 23 1/2 weeks gestation — the earliest ever to survive at Adventist Hinsdale Hospital. The story of the nurses, physicians and other caregivers who helped her beat the odds was featured in various media outlets, underscoring Adventist Hinsdale Hospital’s health care and neonatal services.

Award of Merit, Integrated Marketing Campaign: Keeping Chicago Well. Adventist Midwest Health educates consumers on heart health, obesity, cancer care and other health topics. The multimedia campaign is the largest integrated marketing campaign in the organization’s history and has increased patient awareness and engaged physicians with Adventist Midwest Health.

For information, visit www.keepingchicagowell.com.