The Mario Tricoci Hair Salon & Day Spa at Oakbrook Center was the place to be on Feb. 25, when it held an open model call for the sixth annual “Mario, Make Me a Model” competition. Women and men ages 16 and older came out in hopes of being discovered. This was just one of five open model calls throughout the Chicago area. One winner will be selected at the grand finale and fashion show on May 16 at Chicago’s Museum of Broadcast Communications.
Contestants showed up in pairs for support, and most have never professionally modeled. Why? Because one major rule of the competition is that you could not be currently signed with a modeling agency. This rule is why the competition is so popular, especially since age and height are not a factor. One of the past winners, Birgit Dalgaard, is 5’ 2” and has been featured in three major campaigns for Tricoci and has appeared in Michigan Avenue Magazine.
At the model call, contestants filled out an application, had their height measured, met and talked with the panel of judges and got photographed. The judges were David Love from Chosen Model Management, Bridget Halanski from Factor Model Management, Daniela Spaid from Fitness Formula Clubs, Judy Johnson and John Gialluisi from Mario Tricoci and Chicago Photographer, Matt Ferguson.
“We look for someone who is willing to change their hair and willing to do something different,” said Mario Tricoci’s Creative Director John Gialluisi. “Does that person project beauty, do they radiant confidence, can they be themselves and have that personality.”
SVP/Chief Marketing Officer Megan Bueschel explained why they started this event. “Mario Tricoci has always done hair and makeup for models and we wanted to be a part of discovering new talent. Too many models come from out of state, and we wanted to look for talent in Chicago, feeding that funnel of local talent.”