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Paul Sassone: It’s time for truth in food labeling

<p>Paul Sassone</p>

Paul Sassone

“Not a significant source of fat cal., sat. fat, trans fat, cholest., fiber, vitamin A, vitamin C., calcium and iron.”

What do you mean, “Huh?”

It’s obvious that this is part of the information on a can of soda.

But the FDA (Federal Drug Administration) doesn’t agree. After 20 years, it’s going to change some of the rules food manufacturers must follow on nutrition labels.

The FDA believes some information on nutrition labels is confusing and unrealistic.

The most prominent labeling changes will be in more prominent calorie counts and more realistic serving sizes.

For instance, a single serving of ice cream is now labeled as half a cup. The new label will have a single serving of ice cream as one cup.

That surely must have been decided by a skinny federal bureaucrat.

Because you and I know a single serving of ice cream is one pint.

But the FDA does have a point about unrealistic serving sizes.

Take Cheetos (I do). The current label states there are 10 servings in a 10-ounce bag. Ridiculous and unrealistic. We all know there are only two servings in a bag of Cheetos. Come on.

The FDA is hoping that labeling calorie counts in larger type and bringing serving sizes into reality will make people think twice before ingesting.

Though, labeling doesn’t seem to have worked very well for the last 20 years. A major reason for the new labeling regulations is what the federal government calls an obesity epidemic in the United States.

Perhaps labeling needs to become more stark and scary than it is now.

For example, the ingredients on that can of soda might have more effect if it read:

Carbonated water, high fructose corn syrup, diabetes, carmel color, phosphoric acid, heart disease, natural flavors, caffeine.

Just an idea.

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