McDonald’s gives Ronald McDonald a makeover, new social media presence

<p>This image shows the character Ronald McDonald with updated clothing. On Wednesday, McDonald's said the mascot will take an active role on social media for the first time. The move marks a turnaround from recent years, when he faded to the background as McDonald’s came under criticism for using him to market to children. | AP Photo/McDonald's</p>

This image shows the character Ronald McDonald with updated clothing. On Wednesday, McDonald's said the mascot will take an active role on social media for the first time. The move marks a turnaround from recent years, when he faded to the background as McDonald’s came under criticism for using him to market to children. | AP Photo/McDonald's

McDonald’s legendary mascot is undergoing a major transformation as the company tries to counter declining sales, according to the Chicago Sun-Times Voices’ blog:

Ronald McDonald is getting a makeover and will play a bigger role in the hamburger chain’s social media efforts.

“Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” McDonald’s senior vice president Dean Barrett said. “Customers today want to engage with brands in different ways, and Ronald will continue to evolve to be modern and relevant.”

[Read more at the Chicago Sun-Times Voices' blog]

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