McDonald’s tops 2014′s list of top-performing chain restaurants

Oak Brook-based McDonald’s has had some rough patches this year but it still tops a major list in one of the big trade publications, according to QSR (Quick Service Restaurants) Magazine:

While McDonald’s executives are unlikely to complain that nearly $36 billion in U.S. sales is the “worst,” they probably don’t love that being the benchmark for the quick-service restaurant industry for decades has painted an enormous target on their backs, or that the post-recession foodservice climate has equipped competitors big and small with the kind of market-grabbing ammo they need to finally make a dent in the Golden Arches’ long-impenetrable armor.

It’s not to say McDonald’s is faltering. Business continues to grow, and the company’s stranglehold on Americans’ wallets—especially in rural and other non-urban markets—is firm; its brand affinity is deeply embedded in our culture.

[Read the full story at QSR Magazine]

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