Fruitful Yield health food store draws nutrition-conscious consumers

Jane Michaels
jmichaels@pioneerlocal.com | @janemichaels22
Aug. 29 7 a.m.

On the clock

Location: 425 N. La Grange Road, LaGrange Park

Phone: 708-788-9103

Hours: 9 a.m. to 8 p.m. Monday through Friday; 9 a.m. to 7 p.m. Saturday; and 10 a.m. to 6 p.m. Sunday

Website: www.fruitfulyield.com

Twitter: a href="https://twitter.com/Fruitfulyield" target="_">https://twitter.com/Fruitfulyield

Consumers will be able to get a little healthier with the formal opening of the Fruitful Yield store in the LaGrange Park Village Market shopping center.

Nutrition-conscious consumers can trade greasy chips for a handful of organic Chia seeds, a shot of alfalfa tonic, dried Papaya spears or an assortment of gluten free mixes.

The health food store opened May 18 and hosted a grand opening Aug. 22-24. The business features an array of vitamins, supplements, personal care products, fresh organic produce and an assortment of frozen and packaged foods.

“I feel very blessed to find such an excellent location,” said store manager Laura Kasperek. “The community has been very welcoming and let us know they’re glad we’re here.”

Kasperek said the store moved from Berwyn, where it was set back from a busy intersection near Harlem Avenue and Cermak Road and not as visible.

“To be on a busy street, that’s just a joy. We’re very visible right on La Grange Road and parking is good,” she said. “It was a real find.”

The LaGrange Park store joins 11 other suburban locations including a store that recently opened in Elmwood Park. The company began in 1948 and launched the first retail store in 1960, followed by a supplement manufacturing operation under the NOW brand for Natural, Organic and Wholesome. The label now offers more than 1,800 nutritional supplements, natural food and other products made in a plant in Bloomingdale.

“It’s all about offering the best products at the best prices,” Kasperek said. “Most of the products are discounted 20 to 35 percent every day. That’s how the business was built.”

Kasperek said customer service sets the store apart.

“Our staff is trained by nutritionists, who spend a lot of time with our staff so they know the products and how to help customers,” she said. “We also offer wellness screenings to customers, like a panel of 36 blood tests for $77, which would otherwise cost $400.”

The manager said product offerings appeal to vegans, as well as people with food allergies.

“We offer many gluten-free and soy products, as well as items free of nuts and dairy,” she said. “People have so many different allergies.”

In addition, the store carries frozen grass-fed beef and Alaskan wild-caught salmon, as well nitrate-free lunchmeat and sausages.

“We do have some food ready to go, so people can stop in and get a lunch that’s vegan,” Kasperek said. “And there’s some organic produce. We don’t have a lot of room, so we’re trying to bring in the best produce at the best time.”

Kasperek said the store also carries make-up and other beauty products free of chemicals and sulfates.

Carolyn Billington of Brookfield said she returned for a second trip to the store during its grand opening.

“I was here earlier. It’s very worthwhile,” Billington said. “I’m here shopping for my husband, myself and my granddaughter. They’re very knowledgeable here.”

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On the clock

Location: 425 N. La Grange Road, LaGrange Park

Phone: 708-788-9103

Hours: 9 a.m. to 8 p.m. Monday through Friday; 9 a.m. to 7 p.m. Saturday; and 10 a.m. to 6 p.m. Sunday

Website: www.fruitfulyield.com

Twitter: a href="https://twitter.com/Fruitfulyield" target="_">https://twitter.com/Fruitfulyield

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