MarketSense, MarketEffect combine as one in Burr Ridge
Updated: February 28, 2013 2:21PM
BURR RIDGE — MarketSense, a B2B creative, digital and application development agency, and its sister company, MarketEffect, a B2B database marketing, sales empowerment and channel management company, have combined under one name The Mx Group.
“The combination of the two companies and the new name are a reflection of the synergies our clients get from the two acting together,” said Andy Mahler, chief executive officer and co-founder of The Mx Group.
Mahler said the merger also is a result of the introduction of a Market Xperience Platform, an end-to-end set of services that emphasizes persona-based content development and campaign journeys, and is driven by data, analytics and marketing automation.”
The company also unveiled its new website TheMxGroup.com, which features motion graphics, video and thought leadership content across a range of strategy, brand, app development, data and channel management disciplines.
The Mx Group, in its 25th year, develops fully integrated marketing and sales support programs for B2B clients. The Burr Ridge company is privately owned. Visit www.TheMxGroup.com or call (800) 827-0170.