How technology has transformed the real estate market

According to The National Association of Realtors, 9 in 10 buyers used the internet at some point while looking for a home. Over half of the buyers started their home search online and 43% of recent buyers first found the home they purchased online. Because online tools have become so integrated into everyday life, they are integral to success in selling your home. Below is a closer look at the technology currently used within the real estate industry to help you better understand what it takes to sell a home in the modern market.

Online listings

While walk-throughs and open houses are still important for homebuyers, these steps are now commonly prefaced by virtual tours, photographs and online descriptions of home features. This is advantageous for sellers working with savvy real estate professionals, as online listings are free of charge for individuals listing their homes with an agency. The National Association of Realtors reports that 88% of buyers purchased their home through a real estate agent or broker, a share that has increased steadily from 69% in 2001. Whether you are buying or selling, choosing to enlist the services of a real estate agent will ensure that your home receives maximum exposure in the global marketplace.

Community profiles

In addition to easy access to home listings on the Web, buyers might be drawn to your home because of the amenities of the community where you live. Buyers looking to relocate will likely do extensive online research of local schools, downtown communities and conveniences for commuters. Reiterating these desirable community features in your home listing will help draw a wider audience of potential buyers from anywhere in the world.

ERA advantage

For more than 30 years, ERA Real Estate has been building a technology brand that allows buyers to easily locate homes from detailed profiles featuring beautifully staged photographs and virtual tours. ERA’s commitment to excellence in providing top-notch technology to clients is second to none. To work with ERA Real Estate, connect with Team Feinstein on their website or call 630-325-4343.

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